Paid Media
Meta and Google campaigns built for profit, not vanity metrics. Full-funnel structure, audience strategy, creative testing and bidding that scales only when the numbers say so.
Drive. Convert. Scale.
Performance marketing and social campaigns, built for conversion, that bring the right customers in and turn them into revenue.
Channels we run
The real problem
Most brands don't have a traffic problem. They have a growth problem hiding inside their numbers. Ad spend goes up, reach goes up, and profit stays flat.
Our ROAS looks fine, but we're not actually making money.
Every time we scale spend, our cost per customer jumps.
Influencer posts get likes, but we can't see the sales.
People click, then leave the site without buying.
Our agency sends reports. We still don't know what's working.
Sound familiar? That gap between attention and revenue is exactly where we work.
What we do
We plan and run your growth across paid, social and creators, then make sure the traffic has somewhere to convert.
Meta and Google campaigns built for profit, not vanity metrics. Full-funnel structure, audience strategy, creative testing and bidding that scales only when the numbers say so.
Content that builds the brand and feeds your ads. We plan, create and run your social presence so it earns attention your paid campaigns can convert.
Creators who sell, not just post. We find, brief and manage creators, then turn their best content into ads that perform.
Most agencies stop at the click. We don't. We build and fix landing pages and checkouts so the traffic you pay for turns into customers.
Our approach
Growth breaks when channels work alone. The Basaito Loop connects them, so every result feeds the next decision.
Then we do it again, sharper each time.
Process
Week 0
We review your ad accounts, content, creators and site. You get a clear list of what's leaking and what to fix first. Free, whether or not you hire us.
Week 1
A 90-day plan with channel mix, budgets, creative direction and the targets we'll hold ourselves to.
Weeks 2–4
Tracking set up properly, campaigns launched, quick wins on your pages shipped.
Weeks 4–8
Creative, audiences, offers and pages tested weekly. What works gets more budget. What doesn't gets cut.
Weeks 8–12
We scale the winners and report what changed in plain English.
Weekly updates. Shared dashboards. You always see what we see.
Who's behind Basaito
Basaito is led by Shivam, a performance marketer with years of hands-on work on Meta and Google across D2C, fintech, real estate and healthcare. He has managed large monthly ad budgets and built full-funnel systems for brands in India and abroad.
When you work with Basaito, you work with him directly. No account managers, no junior handoffs.
Results Shivam delivered in previous roles
480K+
leads for a real estate brand at ₹96 cost per lead
10X
conversion growth for a financial services brand
5X
ROAS for a D2C jewellery brand
42%
repeat purchase rate for a D2C supplement brand
Results from brands Shivam worked on before founding Basaito. Brand names withheld.
FAQ
No. Paid media is our core, but we also run social media, influencer campaigns, and the pages your traffic lands on. The whole path from attention to sale.
Fair question. Basaito is new, but the work behind it isn't. Start with the free audit. You'll see exactly how we think before you spend anything.
Any business with a real product and the budget to grow it: D2C, e-commerce, service businesses and lead-gen. We fit by stage and need, not industry.
It depends on your goals and market. On the audit call we'll tell you honestly whether your budget can reach them.
Quick wins often show up in the first few weeks. Reliable, scalable results usually take 60 to 90 days of testing.
No long lock-ins. We'd rather keep you with results than with paperwork.
Yes, always. Your accounts, pixels and data stay yours.
Book a free 30-minute growth audit. We'll look at your ads, content and site, and show you the three changes we'd make first.
Book My Free Audit →No pitch. No obligation. Just a clear plan.